Should you release your music as a Single or an Album?
Choosing between a single or an album could be a tricky decision, especially if you are about to start a new project. Very often it comes down to a specific marketing strategy you will choose for a given release. Here are a few recommendations.
The basic approach
If you have one or up to three songs, that you would like to release on its/their own, go for a single. If you have a larger number of tracks you should release an album. An album is a unity, all the tracks on it evolve around a common theme or topic. Do not add that don't fit this topic, but rather release them as singles or work a whole album around them.
However, what if you would like to surprise your fans with a full release without spending time on promoting individual songs?
Or, alternatively, what if you would like to build some hype around your project and release a large batch of songs that you promote each separately?
There are a lot of scenarios that could prompt you to go one way or another. The most important thing is to brainstorm your strategy before releasing anything. This way you will be better prepared for what’s to come.