To become a musician. To become a band. To become a composer. To become an artist.
You have decided to become an artist means that you will show an image of yourself/of your band to the world. This image will be directly associated with you and your work. This image is your brand and some thought should go into it. As with any aspect of the mandala, there is no clear guideline as to how you should represent yourself as an artist to the world. Nor is your brand definite and unchangeable. As you develop and grow as a musician, your brand will change as well. It will grow with you.
Is it important to think about the artist you are becoming?
Your brand is directly linked to your music and connects all your work together. People will recognize you by your name, by your logo, by your image. Your brand represents not only the style of music that you create but is also an indication of the quality of your work and everything that is associated with it. Someone who enjoys one of your tracks wants to know more about you and your work. Someone who loves your work is eager to discover your new releases and becomes a fan. Your brand (your name, your logo, your profile picture, your bio) serves as the red thread that connects all of your work together. It creates a storyline around your music and the message(s) you are communicating through the music.
Questions to reflect upon
As the connecting link between all of your compositions, it is important that you spend some time thinking about how you would like to represent yourself, and ultimately, your work. Here are some questions that can help you in this process:
- People who listen to a song they enjoy often want to know more about the person who composed it. What do I want my fans to think of me? What do I want them to see in me?
- Is the artist, that I am becoming, a reflection of myself? Or do I want it to represent only a specific part of myself?
- Do I want to use my own name or do I choose an artist name?
- If I choose an artist name, should I create a completely new character? If yes, can I identify with it on some levels?
- What is my main image, my artist’s profile picture?
- Do I prefer a picture or a graphic?
- Do I want to change my image regularly? Or should it be consistent (e.g. a logo)?
- How comfortable will I feel with this artist name in five months? In a year? In five years?
Keep track of your progress
Remember that there are no definite answers to these questions. Over time they will change just as you and your work change. As an exercise, you can write down your answers today and then do the exercise once more in six months or in a year. This will show you how you have developed. Which goals have you reached, which of your resolutions have you changed, which new aspirations have you acquired?